Mail and promotion on the roster

How it works

1. 1

   Connect the mailbox

   Connect Gmail or Outlook. Agency mail stays in your inbox, linked to artists, houses and engagements.

2. 2

   AI turns mail into CRM suggestions

   Incoming mail is typed and suggestion cards propose what to save — inquiry, contract update, contact — you confirm before anything is written.

3. 3

   Save to the right record

   Accepted suggestions land on the artist, producer or engagement you already run — not a separate mail silo.

4. 4

   Newsletters from roster data

   Build newsletters from approved upcoming performances or spotlight one artist, using bios and photos already on the record.

5. 5

   Outreach on your own contacts

   Lists from house level and casting role, sends from your mailbox, and follow-ups to people who did not open.

6. 6

   Artist websites from the same data

   When the artist-website add-on is on, the public site is fed from the roster record — no parallel CMS.

The details that matter

• Gmail or Outlook threads stay on the artist, the house and the contract. AI email parse suggests fields, and nothing saves until you confirm.
• Gmail fully; Outlook supported.
• Custom lists, rule-based lists, and a live favourites list that follows the contacts you star.
• Newsletters built from approved upcoming performances, or an in-depth spotlight on one artist.
• Approval rules decide which performances may be promoted, by artist representation and house level.
• Scheduled sends, an unsubscribe page, and a campaign report after sending.
• Artist websites and agency websites fed from CRM data. Add-on
• Social posting for the agency's channels. Add-on

Connected to the rest

Questions